Elad is a Nairobi eau de parfum brand selling For Her, For Him and the unisex 254 series. We rebranded and rebuilt the shop around the scents: one colour, one mood per bottle.
What we built
Rebrand and custom storefront rebuild: colour-coded scent picker, short product videos, M-Pesa STK push, cards and Airtel Money via Pesapal, free CBD pickup at two shops, and delivery across Kenya.
Problem solved
Perfume is hard to sell when nobody can smell it. Elad needed each scent to read at a glance, and a checkout that ends in an M-Pesa PIN prompt, not a till number.
