All Shades is a Kenyan beauty and cosmetics retailer with a deliberate inclusivity angle in the name itself. The site reads like a shop, not a brochure — product-first, browse-first.
What we built
WooCommerce build with shade-grid product cards, filterable categories, M-Pesa and card checkout, and a mobile-first layout because Kenyan beauty traffic is overwhelmingly mobile.
Problem solved
Cosmetics buyers abandon checkout the moment friction appears. All Shades needed a path from Instagram tap to confirmed M-Pesa payment short enough to keep impulse buys alive.
